Wellness Rewards Program

Belk cares about your health and wellbeing and is committed to empowering you with the knowledge and tools you need to lead a healthy lifestyle. When you’re enrolled in a Belk medical plan, you can build healthy habits and get rewarded for your efforts on a fun wellness portal, powered by Rally® Health. Rally provides resources to help you put your wellbeing first while earning free money for your HSA. This incentive money is called “Blue Rewards.”

Belk associates and their spouses/domestic partners can each earn up to $500 in HSA contributions!

How It Works

  1. Participate in the wellness activities that best fit your needs to earn up to a maximum $500 in HSA contributions each for you and for your spouse/domestic partner.
  2. Find your reward-eligible activities and monitor your progress on your personal Blue RewardsSM page in the wellness portal at BlueConnectNC.com.
  3. Blue Rewards will be paid through monthly HSA contributions.*

Wellness Activities and Blue Rewards HSA Contributions

Register for Blue ConnectSM$10
Complete Your Blue Connect Checklist$25
Confirm Your Contact Details$25
Take Your Health Survey$50
Participate in a Public Challenge$5 (max of 6 or $30)
Participate in a Private Challenge$25 (max of 2 or $50)
Complete Three (3) Missions$25 (must complete 3; max $75)
Track Your Step Goals with Stride$10 monthly (or $120 max)
Take Quiz$5 (max of 6 or $30)
Get Your Annual Physical$50
Get a Health (Biometric) Screening$50
Get Your Flu Shot$25
Complete Important Diabetes Tests$25 (if identified)
Complete a Nurse Support Assessment$100 (if identified)
Know Your Care Options$50 (if identified)
Fill Out Your Pregnancy Survey$50 (if identified)

The maximum Belk Wellness Rewards available per Belk associate and spouse/domestic partner = $500 each.

Note: “If identified” means that Blue Cross and Blue Shield of North Carolina (Blue Cross NC) will reach out to you directly if you qualify for this activity.

Find Your Rewards

You can find all your Belk reward-eligible wellness activities on your personal Blue Rewards page in the wellness portal.

Once your plan begins, you’ll start on Blue ConnectSM, your health plan member site. It’s just a few quick steps from there. Once you’ve registered for the wellness portal, all your activities will be added to your personal page so you can start earning. Then you can download the Rally app for access anywhere.

Review the Wellness Rewards Program Toolkit to learn more.

* Belk Wellness Rewards Program available 1/1/22-11/15/22. Visit the wellness portal at BlueConnectNC.com for details on earning rewards and the activities available to you. Belk associates and their spouses/domestic partners must be at least 18 years old to participate on the wellness portal and earn Blue Rewards in their HSA. Timing to process rewards may vary and they may be added to your HSA from one to two months following completion of the activity. Participation limitations may apply. Blue Cross NC reserves the right to change or discontinue Blue Rewards at any time, including changing dollar amounts and available rewards, without prior notification. Consult with your benefits administrator or contact Blue Cross NC Customer Service for questions or support.

Blue Cross NC offers health and wellness programs as a convenience to aid members in improving their health; results are not guaranteed. Blue Cross NC reserves the right to discontinue or change these programs at any time. The goal is to help members make better decisions about their health and to help them follow their provider’s plan of care. Decisions about care should be made with the advice of the member’s provider.

Rally Health is an independent company that is solely responsible for the services it provides. Rally Health does not offer Blue Cross or Blue Shield products or services. BLUE CROSS®, BLUE SHIELD®, the Cross and Shield symbols, and service marks are marks of the Blue Cross and Blue Shield Association, an association of independent Blue Cross and Blue Shield plans. All other marks and trade names are the property of their respective owners. Blue Cross NC is an independent licensee of the Blue Cross and Blue Shield Association.

Tobacco Cessation Programs

Quitting using tobacco can be a tough challenge. But if you want to quit, we’re here to help you. At Belk, we offer comprehensive smoking cessation programs to help get you on the road to wellness.

If you’re enrolled in a Belk medical plan, you have access to two tobacco cessation programs at no cost to you through BCBS NC (your medical provider) and Express Scripts (your prescription drug provider).

QuitlineNC through BCBS NC

With QuitlineNC, you can receive four free telephone counseling sessions with highly trained coaches. Coaches are available 24/7, and you’ll receive a certificate of completion after four completed calls with a quit coach.

Members who are pregnant or with certain behavioral health conditions are eligible for more than four sessions at no extra cost.

You can also receive up to 12 weeks of Nicotine Replacement Therapy – covered at no cost to you and mailed directly to your home. You must schedule a call with a QuitlineNC Coach and enroll in the multi-call program to receive the medication.

To contact a coach or for more information, call 1-844-862-7848 (844-8NCQUIT).

If You Live Outside of North Carolina

If you reside outside of North Carolina, when you call, be sure to state that you’re a BCBS NC member (not with the State Health Plan or a Prescription Drug Plan). Be sure to also have your BCBS Medical Card available to provide your unique membership ID.

Express Scripts Smoking Cessation Program

Regardless of the state in which you live, if you’re 18 years of age or older and are enrolled in a Belk medical plan, you have access to tobacco cessation medications through Express Scripts at no cost to you.

You must have a prescription from a licensed health care professional, and you can receive a maximum quantity of 180 days of therapy over a 365-day period for free. After that, your medication will be processed at the usual co-payment tier for the drug type.

Covered products include:

  • Generic bupropion sustained-release (SR) 150mg
    • Coverage only includes those which carry an FDA Therapeutic Equivalence Code of AB2
  • Nicotine replacement therapy (e.g. Nicotrol Inhaler and Nasal Spray)
  • Nicotine replacement therapy including gum, lozenge, and transdermal
  • Varenicline (e.g. Chantix)

For more information, visit www.express-scripts.com or call 1-800-797-2283.